I had the luck to develop my expertise in an amazing company working with a lot of clients all over the world.
I had the opportunity to learn a lot by attending TrailheaDX in 2018 and 2019. I now have five Salesforce Certifications, working on my sixth.
We want to use Salesforce to get a global view of how our clients interact with us. That's exactly the purpose of a CRM right? That should be easy!
Try again.
Our Salesforce org, implemented by some consultants a few years ago, was pretty much all custom. We didn't have any expertise on how to use it. We didn't have any expertise on how to integrate with it. We didn't have any expertise on how to use the platform features.
That resulted in a cluttered org that the sales reps didn't like to use, and a completely entangled org that the development team didn't like to work in because of the fear of breaking things.
The goal is now to bring best practices I learned from my years of development into the Salesforce ecosystem.
We had an IDE we didn't really understood and had so many problems with deployments.
Our unit tests were flaky at best.
Debugging was a nightmare.
Our internal users didn't understand what was going on with what should've been their tool.
In a normal development project, none of that would have been acceptable.
Why should it be acceptable in Salesforce?
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